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    Wall Drug

    Wall Drug

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    Wall Drug entrance

    Wall Drug Store, often called simply Wall Drug, is a roadside attraction and tourist stop located in the town of Wall, South Dakota, adjacent to Badlands National Park. Wall Drug consists of a collection of cowboy-themed stores, including a drug store, gift shop, several restaurants, and various other stores, as well as an art gallery and an 80-foot (24 m) brontosaurus sculpture. Unlike a traditional shopping mall, all the stores at Wall Drug operate under a single entity rather than being run individually. has described Wall Drug as "a sprawling tourist attraction of international renown [that] draws some two million annual visitors to a remote town."[1]


    1 History

    2 Marketing campaign

    3 Today

    3.1 Media references

    4 Gallery 5 Further reading 6 See also 7 References 8 External links


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    Wall Drug historic display, including items from Hustead's early practice

    The small town drugstore made its first step towards fame when it was purchased by Ted Hustead in 1931.[2] Hustead was a Nebraska native and pharmacist who was looking for a small town with a Catholic church in which to establish his business. He bought Wall Drug, located in a 231-person town in what he referred to as "the middle of nowhere," and strove to make a living.[3] Business was very slow until his wife, Dorothy, thought of advertising free ice water to parched travelers heading to the newly opened Mount Rushmore monument 60 miles (97 km) to the west. From that time on, business was brisk.

    Ted’s son, Bill Hustead, also a pharmacist, returned to Wall and joined the family business in 1951. Under his direction, Wall Drug grew into a cowboy-themed mall and department store. He created the Art Gallery Cafe, with a design inspired by Club “21” in New York City, one of his favorite restaurants. Wall Drug includes a western art museum, a chapel based on the one found at New Melleray Abbey near Dubuque, Iowa, another Bill Hustead creation, and an 80-foot (24 m) brontosaurus that can be seen right off Interstate 90. It was designed by Emmet Sullivan who also created the dinosaurs at Dinosaur Park in Rapid City and Dinosaur World in Arkansas.

    Bill Hustead had seven children and his oldest child, Rick Hustead, is the current proprietor of Wall Drug Store.

    Marketing campaign[edit]

    Wall Drug earns much of its fame from its self-promotion. Billboards advertising the establishment can be seen for hundreds of miles throughout South Dakota and the neighboring states. In addition, many visitors of Wall Drug have erected signs throughout the world announcing the miles to Wall Drug from famous locations. By 1981 Wall Drug was claiming it was giving away 20,000 cups of water per day during the peak tourist season, lasting from Memorial Day until Labor Day, and during the hottest days of the summer.

    Most of Wall Drug's advertisement billboards can be found on an approximately 650-mile-long (1,050 km) stretch of Interstate 90 from Minnesota to Billings, Montana. The signs are created by South Dakota billboard artists, including Dobby Hansen and Barry Knutson of Philip.


    Wall Drug dinosaur model

    To date, Wall Drug still offers free ice water, but as they have become more popular, they have started to offer free bumper stickers to aid in promotion, and coffee for 5 cents. Some popular free bumper stickers read "Where the heck is Wall Drug?" and "Have You Dug Wall Drug?".

    Wall Drug has over 300 original oil paintings in the Western art Gallery Dining Rooms. This acquisition represents one of the best private collections of original Western and Illustration Art in the country. Artists featured include N. C. Wyeth, Harvey Dunn, Dean Cornwell, Louis Glanzman, and Harold Von Schmidt.

    When the United States Air Force was still operating Minuteman missile silos in the western South Dakota plains, Wall Drug used to offer free coffee and donuts to service personnel if they stopped in on their way to or from Ellsworth Air Force Base (50 miles (80 km) west on Interstate 90). Wall Drug continues to offer free coffee and donuts to active military personnel.

    Ted Hustead died in 1999. The following day, South Dakota Governor Bill Janklow began his annual State of the State address by commemorating Hustead as "a guy that figured out that free ice water could turn you into a phenomenal success in the middle of a semi-arid desert way out in the middle of someplace."[1]

    Media references[edit]

    In 1981, Wall Drug was featured in magazine as one of the largest tourist attractions in the north.[4]

    Source : en.wikipedia.org

    Roadside Attraction

    Promising free ice water to all visitors, a simple thought eventually turned into a million-dollar idea for the roadside attraction in Wall, South Dakota.

    History of Wall Drug

    One of the world’s most well-known tourist attractions, it’s hard to believe Wall Drug Store got its start with something many wouldn’t even turn their heads at today … the promise of free ice water. But in fact, the Husteads turned free ice water into a million-dollar idea with a little determination, quick thinking and a lot of signs.

    Signs with catchy jingles like “Get a soda . . . Get a root beer . . . turn next corner . . . Just as near . . . To Highway 16 & 14. . . Free Ice Water. . . Wall Drug” drew weary travelers into the small-town drug store to enjoy a refreshing break. Today, more than 2 million visitors a year stop at the popular roadside attraction for a meal or activity, 5 cent coffee, and ice water – which is still free.

    Located in Wall, South Dakota, Wall Drug has always been a popular stop on the road to the more populated areas like Mount Rushmore or Rapid City. As a matter of fact, when the United States Air Force operated the Minuteman missile silos east of Wall, the Hustead family offered free coffee and donuts to the service personnel as they traveled to and from Ellsworth Air Force Base near Rapid City. Wall Drug honors the men and women in the armed services by providing them free coffee and donuts to this day.

    Read Ted Hustead’s story about the genius behind what made Wall Drug Store into the roadside attraction we love and celebrate around the world.

    The Story of Wall Drug as told by Ted Hustead

    The Beginning

    It was December 1931. Dorothy and I had just bought the only drugstore in a town called Wall on the edge of the South Dakota Badlands. We'd been open a few days, and business had been bad.

    I stood shivering on the wooden sidewalk. In this little prairie town there were only 326 people, 326 poor people.

    Most of them were farmers who'd been wiped out either by the Depression or drought.

    Christmas was coming, but there was no snow, no sparkling lights — just viciously cold air. Out on the prairie the cold wind whipped up dust devils. I could see a Tin Lizzie chugging along the two-laner. Suitcases were strapped to the running boards. Someone's going home for the holidays, I thought to myself. I wished they would stop, just for a cup of coffee, but they didn't. Here on Main Street, no one was out.

    When I went back inside, I turned the light off over the soda fountain and joined Dorothy and our four-year-old son Billy in our "apartment", a room we'd made by stretching a blanket across the back of the store.

    I had graduated pharmacy school in 1929, and after two years of working for other druggists, I knew that Dorothy and I had to find our own store. My father had just died, and he'd left me a $3,000 legacy. I'd work with that.

    We were living in Canova, South Dakota, when we began our search, covering Nebraska and South Dakota in our Model T. As we searched, we were sure of two things: we wanted to be in a small town, and we wanted the town to have a Catholic church. In Canova, the nearest parish was 20 miles away. We wanted to be able to go to mass every day.

    In Wall, where the drugstore was for sale, we found both a small town and a Catholic church. And when we talked to the priest, the doctor and the banker, they all told us that Wall was a good place with good people and that they wanted us to come live there.

    Dorothy and I were excited about Wall, but when we got back home and told our families about the plan, we found them skeptical.

    "That town is in the middle of nowhere," a cousin said, "and furthermore, everybody there is flat broke busted."

    My father-in-law was understanding, but even he said, "You know, Wall is just about as Godforsaken as you can get."

    The first few months went by and business didn't improve. "I don't mind being poor, " Dorothy said to me. "But I wonder if we can use our talents to their fullest here in Wall."

    When Dorothy spoke of talents, my heart sank. My wife had a teaching degree and had taught literature in a Sioux Falls high school. Was I being fair, making her work in this prairie drugstore?

    But the next minute Dorothy said, "We shouldn't get down, Ted. I'm sure we can use our abilities fully here. We can make this place work!"

    Dorothy's optimism lifted me. I said to her, "Five years, Dorothy, that's what I think we should give to this store. Five good years, and if it doesn't work by then, we will. .."

    "Don't worry about then," said Dorothy. "We'll make it go. And just think, Ted, pretty soon that monument at Mount Rushmore will be done, and then there will be an endless stream of people going by. I'm sure they'll visit us!"

    I Saw the Sign

    We weren't starving, it's true, and we'd begun to make good friends in Wall. Our pastor, Father John Connolly, had become a tower of strength, helping us keep our faith strong. And we had worked hard to serve our neighbors well. Filling prescriptions for a sick child or an ailing farmer made me feel that I was doing something good. I also studied some veterinary medicine on my own so that I could help out farmers when their stock were ill.

    Source : www.walldrug.com

    [Answer] What roadside attraction advertises free ice water for hundreds of miles?

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    [Answer] What roadside attraction advertises free ice water for hundreds of miles?

    Step 1 : Introduction to the question "What roadside attraction advertises free ice water for hundreds of miles?"

    ...You can’t miss Wall Drug in South Dakota — even if you try. Drivers will see sign after sign advertising free ice water and five-cent coffee, and telling them exactly how far to travel to get it. The humble drug store has grown into a tourist megamall, drawing more than 2 million visitors a year. Once, while on vacation in London, Wall Drug owner Ted Hustead left a sign in the Underground, promising free water at the Wall Drug, 5,160 miles away.

    Step 2 : Answer to the question "What roadside attraction advertises free ice water for hundreds of miles?"

    Wall Drug:

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