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What you need to know to sell on Amazon
This article applies to selling in: United States
Help / Account settings / Start selling on Amazon / What you need to know to sell on Amazon
What you need to know to sell on Amazon
What you need to know to sell on Amazon Overview
Now that you have read your Amazon seller agreement and associated policies and guidelines, we want to give you additional information that is key to selling successfully on Amazon.
We find that new Selling Partners on Amazon often bring with them their experiences with other selling services and assume that all seller services work the same. They might think that there's no need to pay much attention to the details in your seller agreement and the program policies and guidelines. As a result, we receive communications from Selling Partners that begin with "I didn't know I was supposed to...".
We don't want you to find yourself in that position, so we are presenting you with some of the things that are most commonly overlooked by new Selling Partners.
Watch the Video Below to Learn How to Sell on Amazon
Your seller account
Things to know
You may only maintain one Seller Central account for each region in which you sell unless you have a legitimate business need to open a second account and all of your accounts are in good standing.
You can help build customer trust in your business by providing clear and detailed information about your policies.
Take into account that your return policies must be at least as favorable to buyers as Amazon return policies. See the Customer service section at the bottom of this page for more information.
Things to do
Provide the business name that will be displayed on Amazon so that customers remember your company.
Make sure your business contact information is current (email and phone number, if available) so that we can contact you, if necessary.
Keep credit card and bank account information current for payments and settlements.
Provide shipping and return policies to help build customer trust.
Describe any gift messaging and gift wrap services that you might offer.
Upload your logo to your seller account — your storefront logo image must be exactly 120 x 30 pixels.
Only enter company information specific to how you manage your business on Amazon.
Things to avoid
Including website URLs in product feeds, business name, or other company information that might refer customers to your website or a third-party website.
Things to know
Listing products in the right categories and with the correct information is critical for good customer experience and strong seller performance.
Amazon customers expect their products to be well-packaged and to arrive on time.
Product detail pages do not belong to a single seller. The product title, image, and details must be specific to the product itself, not to any individual product or seller promotions. Ensure that the product detail page outlines any additional items that are essential to the function of the product.
Set up your shipping rates, sale pricing, and promotions in Seller Central; don't include any of this information in your product listing details.
Things to doProduct titles
Provide information about the specific product only.
Keep it short, but include critical information.
200 characters maximum, however we recommend fewer than 80 characters.
Start with the product brand where appropriate and not the seller.
Include a model number, when available.
Use only plain text (no HTML formatting).
Pay attention to correct capitalization.
Use numerals ("2" instead of "two").
Refer to Product title requirements help page.Images
Show only the product that is for sale, with no accessories — what the buyer will actually receive.
Use a pure white background (RGB values of 255,255,255).
Avoid blurry pixelated images. The product and all its features must be clearly visible
Provide images with 1,600 pixels or larger on the longest side.
The product must fill at least 85% of the image area.
The image format must be JPEG (.jpg), TIFF (.tif), or PNG (.png). JPEG is preferred.
Use professional photographs.
Refer to Product image requirements help page.
Things to avoidProduct titles
Marketing information, promotions, or any other information that is not descriptive of the product itself (for example, "x% off", marketing messages, seller URL, or seller name in the title, promotional phrases, such as "free shipping", "100% quality guaranteed").
Selecting a category for your product that does not match the existing Amazon browse tree.
HTML code ALL CAPS Symbols (! * $ ?)Images
Showing accessories and props that are not sold with the product.
Lifestyle pictures for the main image that show, for example, people using the product.
A single image displaying multiple colors or views of the product.
Graphics, illustrations, or animated images are not allowed.
Borders, watermarks, text, URLs, seller logo, or name on the images.
Line drawings or artistic representations.
Things to know
When you set up your seller account, you will find information about shipping expectations that you should integrate into your order and fulfillment processes. You are also required to confirm to Amazon after shipping your orders. This enables us to inform customers about their order progress and charge their payment method for the purchase.
Beginner's Guide: How to Sell on Amazon
When you start selling on Amazon, you become part of a retail destination that’s home to hundreds of millions of customers. More than half of physical gross merchandise sales on Amazon come from independent third-party sellers.
The beginner's guide to selling on Amazon
A few things to consider before you start selling
Prefer some takeaway reading?
Download the ebook
Intro Welcome The Amazon edge Before you start How to register What you'll need What it costs Seller Central
About Seller Central
Listing products Your first product
What you need for listing
Successful listing Product details Delivering products Fulfillment options Self-fulfillment FBA benefits How FBA works After the sale
Managing your Amazon business
Performance metrics Customer reviews
Only the beginning Advertising
Promotions and coupons
Global expansion Amazon Business
Becoming a great seller
Welcome to selling on Amazon
It’s no secret: At Amazon, we obsess over customers. And our customers want a trusted destination where they can purchase a wide variety of goods—which is what makes sellers like you so important. We’re always looking for ways to add value for our customers and be Earth’s most customer-centric company. As an Amazon seller, you take part in offering those customers better selection, better prices, and a top-notch customer experience.
300+ million active customer accounts in 180+ countries
150+ million Prime members worldwide
$3.5+ billion sales by third-party Selling Partners during Prime Day 2020
The Amazon edge
When you start selling on Amazon, you become part of a retail destination that’s home to sellers of all kinds, from Fortune 500 organizations to artisan vendors who make handcrafted goods. They all sell here for a reason: to reach the hundreds of millions of customers who visit Amazon to shop.
Since third-party sellers joined Amazon in 1999, they’ve grown to account for 58% of Amazon sales
Third-party sales on Amazon are growing at 52% a year (compared to 25% for first-party sales by Amazon)
Is Amazon right for my business?
The short answer is: yes. The largest household brands sell on Amazon. So do emerging brands that will pop on your radar soon. Small and medium-sized businesses thrive here, and they account for more than half the units sold in our stores worldwide. Whatever your business is—and whatever size it is—we’re excited for you to grow with us. Find your fit and start selling today.
Don't have an Amazon seller account yet?
Before you start selling
How to register
With two selling plans (they’re called Individual and Professional, but you can think of them as standard and premium), Amazon offers you the flexibility to sell one item or sell thousands. Before you begin registration, decide which plan is a better fit for your business.
The Individual plan costs $0.99 per sale, while sellers using the Professional plan pay $39.99 per month, no matter how many items they sell. If you sell more than 40 items a month, the Professional option makes a lot of sense. Whichever plan you select, don’t worry about making the wrong choice—you can change plans at any time.
This plan might be right for you if...
You sell fewer than 40 items a month
You don't need advanced selling tools or programs
You're still deciding what to sell
You sell more than 40 items a month
You want access to APIs and more selling reports
You want to sell with programs like Launchpad or Handmade
Sell as an individual
Sell as a professional
Don't worry about making the wrong choice - you can change plans at any time. Also keep in mind that, in both cases, additional selling fees apply.
Learn more about selling plans
Did you know:
Tools for brand owners
If you own a brand, Amazon offers tools to help you build, grow, and protect it. Enrolling in Brand Registry can help you personalize your brand and product pages, protect your trademarks and intellectual property, and improve the brand experience for customers—along with unlocking additional advertising options and recommendations on improving traffic and conversion.
Learn how to build a brand on Amazon
What you’ll need to get started
In order to complete your registration, make sure you have access to:
Bank account number and bank routing number
Chargeable credit card
Government issued national ID
Tax information Phone number
How much does it cost to sell on Amazon?
There are a few different types of selling fees you might pay, depending on your selling plan and the types of products you sell.
These are the fees you pay for your selling plan, and they vary depending on which plan you select.
On the Professional selling plan there’s a flat fee of $39.99 per month and no per-item fee.
On the Individual selling plan there’s a $0.99 fee for each item sold.
These fees are charged per item sold, and they include referral fees (which are a percentage of the selling price and vary depending on the product’s category), and variable closing fees (which apply only to media categories).
How to Get Your House Ready to Sell: A Checklist
Make it a smooth sale with this checklist of things to do six months, 60 days, 30 days and two weeks out.
PREPARING TO SELL
How to Get Your House Ready to Sell: A Checklist
Download Zillow's Getting Ready to Sell Checklist
No matter how you go about selling your home, there’s always some level of forethought and preparation involved. After all, your home is often your largest financial asset, so preparing to sell requires a thoughtful timeline and due diligence.
According to the Zillow Group Consumer Housing Trends Report 2020, sellers spent an average of six months thinking about selling before they take action.
Regardless of how far ahead you’re planning, follow our checklist to get prepared.
How to get your house ready to sell: 6 months before
If you’re serious about selling, it’s best to get a jump on planning. Six months should give you enough time to consider the process and complete your preliminary research. Here are the must-do tasks when you’re six months out.
Pick an ideal listing date
Sales data from 2019 showed that the best time of year to list your home to maximize profit and minimize time on market is the first half of May. The most popular day of the week to list your home for sale is Saturday. However, this can vary somewhat based on where you live (see the Research the market section below for more on this), and the individual circumstances such as climate, job market, and broader housing market trends.
Planning ahead makes it easier for you to time the market strategically, but there’s still no guarantee that your home will sell as quickly as the average, so it’s important to be flexible.
What is the average time to sell a house?
The market moved incredibly fast in 2020, with homes going pending — having an offer accepted, but not yet officially closed — after just two to three weeks nationwide over the course of the year, and just days in some particularly fast markets. Your home may sell as quickly as two months after you put it on the market once you figure in another 45-60 days between pending and the actual close date. But these are just averages, and some homes will sell more quickly, while others will take more time, depending on local market factors and your price point. So to be safe, pencil in about three months to give yourself time and ease stress.
Research the market
Learn what homes similar to yours are selling for so you can get a better sense of what your home is worth. Although you’ll probably make some adjustments as you get closer to your listing date, it doesn’t hurt to run the comps early.
If you’re looking at comps now, remember that home prices can change drastically depending on the season. Generally, mid-late spring is the best time of year to sell a home to both minimize time on market and maximize proceeds. But the best window can change a lot depending where you live. For example, in recent years, the best time to sell in LA has generally been the second half of May, where homes sell several days faster and for several thousand more dollars than homes listed at other times.
If you have flexibility in your timeline, consult with local real estate professionals to determine the best sellers window for your local real estate market. But remember, even with research, real estate is unpredictable. Keep an eye on factors that may affect pricing in your area, like interest rate changes, property tax increases and job market trends.
Assess property condition
Understanding the condition of your home will help you match it to comparable properties in your area. Plus, it gives you the opportunity to fix known issues before listing. Here’s an example. If your basement flooded recently, you may have to disclose that to buyers at some point in the sale process, depending on disclosure laws in your state. It might be worth fixing it now so you don’t have to disclose.
If you’re unsure of what needs fixing in your home, get a pre-listing home inspection. It allows you to discover potential issues and address them, instead of the buyer finding them and calling off the deal.
Consider working with an agent
Many sellers establish relationships with agents months in advance. If you don’t have a trustworthy agent in mind yet, now’s the time to start looking for a local professional who can guide you through the selling process and manage most of the pre-listing, marketing, showing and negotiation tasks.
Alternatively, if you plan to sell for sale by owner (FSBO), account for the additional tasks you’ll have to complete before listing — we’ll talk more about this later.
Ask for feedback
If you’ve lived in your home for many years, you may be desensitized to its less desirable features. Ask friends, family members or neighbors for their honest opinions on your home. Ask your agent too. What needs work? Are there any major defects worth addressing before selling?
While major renovations might not give you a great ROI, minor repairs and simple cosmetic changes like paint and new hardware can go a long way toward making your home appealing to today’s buyers.
How to get your house ready to sell: 60 days before
Two months before listing, it’s time to put some of your initial plans into action and expand on any preliminary research you’ve done.
Do you have repair projects you’ve been putting off? Now is the time to cross them off the to-do list. Spend a weekend fixing the leaky faucet, repairing the broken fence or patching holes.