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    to remain relevant in today’s e-commerce landscape, many businesses use progressive ________ applications to undertake m-commerce.

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    get to remain relevant in today’s e-commerce landscape, many businesses use progressive ________ applications to undertake m-commerce. from EN Bilgi.

    What is m

    M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets.

    DEFINITION

    m-commerce (mobile commerce)

    TechTarget Contributor

    M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. As a form of e-commerce, m-commerce enables users to access online shopping platforms without needing to use a desktop computer. Examples of m-commerce include  in-app purchasing, mobile banking, virtual marketplace apps like the Amazon mobile app or a digital wallet such as Apple Pay, Android Pay and Samsung Pay.

    Over time, content delivery over wireless devices has become faster, more secure and scalable. As of 2017 the use of m-commerce accounted for 34.5% of e-commerce sales. The industries affected most by m-commerce include:

    Financial services, which includes mobile banking (when customers use their handheld devices to access their accounts and pay their bills) as well as brokerage services, in which stock quotes can be displayed and trading conducted from the same handheld device.

    Telecommunications, in which service changes, bill payment and account reviews can all be performed from the same handheld device.

    Service and retail, as consumers are given the ability to place and pay for orders on-the-fly.

    Information services, which include the delivery of financial news, sports figures and traffic updates to a single mobile device.

    Types of m-commerce

    M-commerce can be categorized by function as either mobile shopping, mobile banking or mobile payments. Mobile shopping allows for a customer to purchase a product from a mobile device, using an application such as Amazon, or over a web app. A subcategory of mobile shopping is app commerce, which is a transaction that takes place over a native app. Mobile banking includes any handheld technology that enables customers to conduct fanatical transactions. This is typically done through a secure, dedicated app provided by the banking institution. Mobile payments enable users to buy products in-person using a mobile device. Digital wallets, such as Apple Pay, allow a customer to buy a product without needing to swipe a card or pay with physical cash.

    How mobile commerce works

    With most m-commerce enabled platforms, the mobile device is connected to a wireless network that can be used to conduct online product purchases. For those in charge of developing an m-commerce application, important KPIs to monitor include the total mobile traffic, total amount of traffic on the application, average order value and the value of orders over time. Similarly, tracking the mobile add to cart rate will help developers see if users are becoming customers. M-commerce developers may also be interested in logging average page loading times, mobile cart conversion rates and SMS subscriptions.

    In terms of mobile payment products specifically, they operate through a form of peer-to-peer (P2P) sharing. Once a mobile device is paired with a bank card’s information, the phone can be waved over a payment terminal to pay for a product. This contactless payment using a mobile device is possible due to the use of Near Field Communication (NFC).

    Advantages and disadvantages of mobile commerce

    The advantages of m-commerce include:

    Added customer retention by being more easily accessible.

    More convenience for customers in comparing prices, reading reviews and making purchases without the need of a desktop computer.

    Wider variety of products and services.

    Automates a businesses’ point of customer contact and sales.

    Disadvantages of m-commerce include:

    A poorly executed mobile experience can deter customers from making purchases.

    Mobile payment options are not available in every geographic location and may not support every type of digital wallet.

    Businesses must know and comply with tax laws and regulations of all countries they ship to (some businesses will avoid this by only allowing purchases and shipping from their country of origin).

    This was last updated in April 2019

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    BIS 3233 E

    Start studying BIS 3233 E-commerce. Learn vocabulary, terms, and more with flashcards, games, and other study tools.

    BIS 3233 E-commerce

    8 studiers in the last hour

    Key considerations of today's e-commerce landscape include which of the following? More than one answer may be selected.

    Click card to see definition 👆

    Internet of Things (IoT)

    Integrated shopping experiences

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    Which of the following statements about re-commerce are true? More than one answer may be selected.

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    Re-commerce is the practice of selling used, old, or obsolete products via the Internet in exchange for a new product or a cash payout

    According to Yerdle Re-commerce, this segment is expected to grow from $21 billion to over $52 billion over the next five years.

    The practice of re-commerce has seen an increase in the marketplace and is offered by companies such as thredUp, Yerdle Re-commerce, and The RealReal.

    Click again to see term 👆

    1/48 Created by adeliaruiz

    Terms in this set (48)

    Key considerations of today's e-commerce landscape include which of the following? More than one answer may be selected.

    Internet of Things (IoT)

    Integrated shopping experiences

    Which of the following statements about re-commerce are true? More than one answer may be selected.

    Re-commerce is the practice of selling used, old, or obsolete products via the Internet in exchange for a new product or a cash payout

    According to Yerdle Re-commerce, this segment is expected to grow from $21 billion to over $52 billion over the next five years.

    The practice of re-commerce has seen an increase in the marketplace and is offered by companies such as thredUp, Yerdle Re-commerce, and The RealReal.

    Ubiquity is the ability to have a presence in many places simultaneously. E-commerce has the ability to offer products and services in many places at all times. Which of the following statements about e-commerce ubiquity are true?

    Gives customers the ability to purchase products and services regardless of time or location.

    Refers to the degree an organization has gained access to consumers thus increasing the likelihood of product or service adoption.

    It is the ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer.

    E-commerce has an increasing global reach. Which of the following statements about the global reach of e-commerce are true?

    Using e-commerce, organizations can reach the largest number of potential and existing customers thus increasing their global influence.

    E-commerce allows organizations to reach consumers across the globe.

    E-commerce technology creates a global marketplace across cultural and national boundaries far more effectively than traditional commerce options.

    Select all of the following characteristics that explain information density.

    Organizations benefit from information density because it provides them large data sets from e-commerce activities that can be used to create effective target market strategies.

    Information density in e-commerce also allows for consumers to more easily find prices for goods or services that are available for sale (price transparency) and the actual costs a seller paid to acquire the goods or service (cost transparency).

    Information density is the total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders.

    Today's e-commerce landscape is dynamic and ever-changing. Organizations that have some (or all) of their operations involved in e-commerce need to address certain aspects of e-commerce in order to remain relevant. One key consideration in today's e-commerce landscape is M-commerce. One method businesses accomplish m-commerce is through the use of progressive _____ applications.

    web

    The practice of selling used, old, or obsolete products via the Internet in exchange for a new product or a cash payout is called re-

    commerce

    The ability of organizations to craft marketing messages directed and product/service offerings toward specific target markets is referred to as e-commerce _____. It includes creating marketing messages that contain the individual's name, interests, and purchase behavior.

    personalization

    The ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer is called e-commerce

    ubiquity

    Many e-commerce sites now host areas where users can post ratings, questions, or comments about a product or service. The content that is posted in these areas is referred to as ___ generated content (UGC).

    user

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    Mobile Commerce 101: M

    In 2022, mobile commerce is just par for the course with ecommerce. Here's the m-commerce data you need to know to sell more on mobile devices.

    If you’re one of the 6.378 billion people in the world who owns a smartphone, you probably already know how much your mobile device plays into your everyday life.

    Most of us, especially Millennials and Gen Zers, have our smartphones attached to our hip 24/7. In the morning, we wake up and use our phones to check messages and emails and catch up on daily news, and before bed, we use them to watch our favorite TV shows and scroll through social media.

    And all throughout the day, we use our smartphones to complete even the simplest tasks, like paying bills, checking the weather and getting driving directions.

    But as of recent years, mobile devices have also become a popular medium for online shopping — and that’s where mobile commerce steps in.

    Get expert insights on the go with our biweekly audio series where global thought leaders discuss all things ecommerce — from industry news and trends to growth strategies and success stories.

    LISTEN TODAY

    What is Mobile Commerce?

    Mobile commerce, also called m-commerce, includes any monetary transaction completed using a mobile device, such as a cell phone or tablet.

    It is an advancement of ecommerce, enabling people to buy and sell goods or services from almost anywhere, simply using a mobile phone or tablet device.

    But mobile commerce is more than just a simple evolution of electronic commerce.

    It has also served as a trigger for new industries and services or helped existing ones grow, including:

    Mobile money transfers.

    Electronic ticketing and boarding passes.

    Digital content purchases and delivery.

    Mobile banking.

    Contactless payments and in-app payments.

    Location-based services.

    Mobile marketing, coupons and loyalty cards.

    Different Types of Mobile Commerce

    While m-commerce covers a wide variety of transactions, they can all be categorized as one of three types:

    1. Mobile shopping.

    This is mostly similar to ecommerce but accessible via your iPhone or Android. Mobile shopping is now possible through mobile optimized websites, dedicated shopping apps and even social media platforms.

    2. Mobile banking.

    Mobile banking isn’t too different from online banking, however you may find some transaction types are limited or restricted on mobile devices. Mobile banking usually involves a dedicated app, though some banks have started experimenting with the use of chatbots and messaging apps.

    3. Mobile payments.

    There are so many diverse mobile payment options that we have chosen to cover them in detail further in this article.

    As a business owner and user of BigCommerce, your exposure and interest in mobile commerce would mostly relate to shopping and payments, which is what the rest of this article will focus on.

    Common Benefits of Mobile Commerce

    Not long ago, creating mobile apps and switching to mobile-friendly platforms may have only been an option for larger companies like Amazon and Walmart, but as the cost of going mobile drops, more and more companies are able to reap the benefits.

    So, whether you’re a big or small business, keep reading to find out some of the key advantages of mobile commerce and how it can help you scale your business.

    1. Better overall customer experience.

    The advent of ecommerce was already a huge improvement in the way we shop. With the ability to shop from their desktop computer instead of walking into a store, customers could access a wider range of products, compare pricing quickly and shop from the comfort of their own homes.

    But now, shoppers can still do all of these things, but they don’t even need a desktop computer — they just need the phone in their back pocket.

    Plus, the very nature of m-commerce means that it has certain capabilities that you simply can’t find with ecommerce:

    Mobility: Although desktop computers are portable, it’s unlikely that a shopper will always have a laptop on-hand. But considering most people never leave the house without a smartphone, m-commerce makes online shopping far more convenient.

    Reachability: With the ability to send customers SMS push notifications, online retailers can reach a wider range of customers even when they’re on the go.

    Location-tracking: M-commerce apps and online stores can pinpoint user locations using GPS technology and Wi-Fi, which helps provide content that is personalized and location-specific.

    2. Phenomenal growth potential.

    Although mobile commerce already has a large user base, the industry growth shows no sign of stopping.

    In 2021, mobile ecommerce sales were expected to account for 6% of all US retail sales. But by 2025, Statista forecasts that m-commerce sales will make up over 10% of all US retail sales, which would be a growth of 7 percent points since 2018.

    3. A true omnichannel experience.

    Omnichannel commerce refers to selling both in-store and online through multiple channels — on your ecommerce website, Amazon, eBay, Instagram, etc — to create a seamless experience and cohesive brand message across all touchpoints.

    But more than that, creating an omnichannel experience is about meeting your customers where they are and making it easier for them to buy.

    Source : www.bigcommerce.com

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