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    What Are the Different Types of Media?

    Media classification types: Print Media, Broadcast Media, Out of Home Media, Internet. Learn what can you do with each of it

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    What Are the Different Types of Media?

    Media is the term we use to refer to different types of media that provide us with important information and knowledge. Media has always been part of our society, even when people used paintings and writings to share information.

    Wendy

    Nov 05, 2020 ● 7 min read

    As time passed, people came up with different modes to provide news to the public. Based on the type of medium, their role may be different, but they all exist to communicate to the audience and affect their perceptions. Today, we don’t have to travel oceans or wait for a pigeon to get the latest news.

    Here, you’ll learn a lot about today’s media falling under three main categories.

    Table of Contents

    Table of Contents Different Types of Media

    The goal of media is to convey an advertising message to the audience through the most appropriate media channel for their product.

    In general, you can classify media in three main categories.

    Print Media

    This type of news media used to be the only way of delivering information to the public. For the generations of the 80s and 90s, print media was the only media of entertain. People relied on newspapers and magazines to learn everything, from recipes and entertainment news to important information about the country or the world. Print media includes:

    Newspapers – printed and distributed on a daily or weekly basis. They include news related to sports, politics, technology, science, local news, national news, international news, birth notices, as well as entertainment news related to fashion, celebrities, and movies. Today’s parents grew up with this type of printed media.Magazines – printed on a weekly, monthly, quarterly, or annual basis. It contains information about finance, food, lifestyle, fashion, sports, etc.Books – focused on a particular topic or subject, giving the reader a chance to spread their knowledge about their favorite topic.Banners – used to advertise a company’s services and products, hung on easily-noticed sights to attract people’s attention.Billboards – huge advertisements created with the help of computers. Their goal is to attract people passing by.Brochures – a type of booklet that includes everything about one company – its products, services, terms and conditions, contact details, address, etc. They are either distributed with the newspapers or hand over to people. Check this article to learn more on how to ease the brochure design process hereFlyers – used mostly by small companies due to the low cost of advertising. They contain the basic information about a company, their name, logo, service or product, and contact information, and they are distributed in public areas.

    Broadcasting Media

    Broadcasting media includes videos, audios, or written content that provides important or entertaining information shared by different methods:

    Television – in the past, there were a few channels sharing various types of content, whereas now we have hundreds of TV channels to choose from. Each channel delivers a different type of content, so you have a separate channel for news, drama, movies, sports, animation, nature, travel, politics, cartoon, and religion. It’s the number one broadcasting media due to its reach to the audience.Radio – uses radio waves to transmit entertaining, informative, and educative content to the public. Due to its high reach to the audience, radio is widely used for advertising products and services. Radio is one of the oldest means of entertainment, and today people often hear it to find out the weather and traffic while commuting.Movies – film, motion picture, screenplay, moving picture, or movie has world-wide reachability. It’s the best type of mass media to promote cultures and spread social awareness. Movies have always played a huge part in the entertainment world.

    Internet Media

    Nowadays, we are relying on the Internet to get the news a lot more often than traditional news sources. Websites provide information in the form of video, text, and audio. We can even choose the way we want to receive the news. Types of Internet media include:

    Social networks or websites – including Facebook, Instagram, Twitter, YouTube, Tumblr, LinkedIn, Snapchat, Quora, Reddit, Pinterest, etc. They are user-friendly and widely used by people around the world. Although we can find any news here, they may be misleading because of the lack of regulations on the content shared.Online forums -  an online place where we can comment, message, or discuss a particular topic. Forums allow us to share knowledge with other people with the same interest. That’s why it’s regarded as the best platform to seek support and assistance.Podcast – a series of audios focused on a particular topic or theme. We can listen to them on a computer or a mobile phone. It’s a platform that allows anyone to share their knowledge and communicate with the world. You can browse some podcast hosting sites to see what fits your needs best.

    Source : whatagraph.com

    Overtourism and Tourism Education: A Strategy for Sustainable Tourism Futures

    Since 2017, the term ‘overtourism’ has become the buzzword for destinations suffering the strain of tourism. It is a critical issue for the 21st century and beyond, and to date has only been examined from a tourism industry perspective. This book takes a different stand by investigating overtourism from a tourism education perspective. The recent global COVID-19 pandemic was expected to halt travel and, arguably, overtourism. However, industry experts and researchers share the opinion that instead of declining, overtourism is simply experiencing a shift, with a swarm of ‘second home’ and domestic travel that is likely to engulf many tourism destinations. Against this backdrop, the issue of overtourism remains relevant and studies on ways to cultivate responsible consumer mindsets to deal with overtourism and other sustainability issues in the tourism industry are called for. This book focuses on education as a transformative and strategic tool to tackle overtourism and related negative impacts. It presents original research on the topics of overtourism, education, and sustainability, and puts forward a range of practical and transformative tourism education strategies to mitigate overtourism and to promote the sustainable development of destinations. This book will be of great interest to upper-level students, researchers, and academics in tourism, development studies, cultural studies, and sustainability, as well as professionals in the field of tourism management.

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    Overtourism and Tourism Education: A Strategy for Sustainable Tourism Futures

    Hugues Séraphin, Anca C. Yallop

    Routledge, 5 Kas 2020 - 240 sayfa

    0 Eleştiriler

    Since 2017, the term ‘overtourism’ has become the buzzword for destinations suffering the strain of tourism. It is a critical issue for the 21st century and beyond, and to date has only been examined from a tourism industry perspective. This book takes a different stand by investigating overtourism from a tourism education perspective.

    The recent global COVID-19 pandemic was expected to halt travel and, arguably, overtourism. However, industry experts and researchers share the opinion that instead of declining, overtourism is simply experiencing a shift, with a swarm of ‘second home’ and domestic travel that is likely to engulf many tourism destinations. Against this backdrop, the issue of overtourism remains relevant and studies on ways to cultivate responsible consumer mindsets to deal with overtourism and other sustainability issues in the tourism industry are called for. This book focuses on education as a transformative and strategic tool to tackle overtourism and related negative impacts. It presents original research on the topics of overtourism, education, and sustainability, and puts forward a range of practical and transformative tourism education strategies to mitigate overtourism and to promote the sustainable development of destinations.

    This book will be of great interest to upper-level students, researchers, and academics in tourism, development studies, cultural studies, and sustainability, as well as professionals in the field of tourism management.

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    İçindekiler

    Dizin

    İçindekiler

    List of figures Acknowledgements

    The PRME framework in tourism education

    using research and education

    Empowering tourism education as a destination management tool

    The impact of tourism education on tourism destination performance

    Strategic and transformative tourism education as a valuable approach

    an evidencebased framework as best

    Designing strategic and transformative tourism education programmes

    Index Telif Hakkı

    Diğer baskılar - Tümünü görüntüle

    5 Kas 2020 Sınırlı önizleme

    6 Kas 2020 Önizleme yok

    2020 Önizleme yok ›

    Sık kullanılan terimler ve kelime öbekleri

    academic accessed achieve action activities analysis approach areas Butler challenges chapter cities considered context countries courses creating critical cultural curriculum economic effects environment environmental ethical evidence experience field focus framework future global goals graduates growth higher education hospitality impacts implementation important improve increase initiatives institutions International involved issues Journal knowledge learning locals marketing measures nature negative organisations overtourism performance perspectives planning political positive practices principles PRME problem programmes reflective reports residents responsible role schools sector Seraphin shows skills social stage stakeholders strategies sustainable development sustainable tourism Table teaching theory tourism destination tourism development tourism education tourism industry Tourism Management Tourism Research transformative understanding United University values visitors

    Yazar hakkında (2020)

    Hugues Séraphin is Senior Lecturer in Event and Tourism Management Studies at the University of Winchester, UK. Prior to his career in academia, he worked in various roles in the tourism and hospitality sector in the Caribbean and in Europe.

    Anca C. Yallop is a Senior Lecturer in Business Strategy at Auckland University of Technology, Auckland, New Zealand. She previously worked at the University of Winchester, UK. Her research has been published in book chapters and peer-reviewed international journals.

    Source : books.google.com.tr

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