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    Snap debuts Snapchat+ paid subscription for power users

    Snap Inc. announced the availability of Snapchat Plus, the company’s first subscription offering that unlocks additional features for power users.


    Snapchat adds paid subscription with more features for power users


    No, it doesn’t let you turn off ads

    By Alex [email protected] Jun 29, 2022, 7:58am EDT

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    Snapchat Plus will let subscribers customize the Snapchat icon. Snap

    Starting this week, Snap will begin offering an optional subscription called Snapchat Plus that unlocks exclusive and early access features.

    Priced at $3.99 a month, the subscription is geared toward “the people who spend most of their time communicating with their closest friends on Snap,” the company’s SVP of Product, Jacob Andreou, tells The Verge. Dubbed Snapchat Plus, it’s Snap’s first real attempt at making money outside of advertising, though Andreou says there aren’t expectations for Plus to become a “material new revenue source.”

    At least initially, Snapchat Plus is mostly a cosmetic upgrade. The most notable features include the ability to change the style of the app’s icon, see who rewatched a story, and pin one of your friends to the top of your chat history as a “BFF.” (Yes, that last one gives me Myspace vibes, too.) Going forward, Andreou says that “single-playerish” features like the BFF pin will likely remain gated to Plus subscribers, while features that rely on interactions with others will eventually be released to the whole user base.


    By introducing a paid tier, it’s natural to wonder if Snap plans to let people pay to turn off ads in the app. Andreou downplays the possibility, saying that “ads are going to be at the core of our business model for the long term.” Even still, it’s clear Snap sees an opportunity to diversify its revenue. Its hardware business hasn’t and likely won’t be meaningful for the foreseeable future, so subscriptions are an obvious area to explore.

    Snapchat Plus features include letting you see who rewatched your story and the ability to pin a “BFF” to the top of your chat history. Snap

    Snap isn’t the only social app to introduce a paid tier recently: both Twitter and Telegram have rolled out their own subscriptions aimed at pro users, and Discord has made money for years through its optional Nitro subscription. During our chat, Andreou mentions informal conversations he has had with people who work at paid streaming services — many of which have added ad-supported tiers or are in the process of doing so. “Those tiers where they are monetizing less but are able to inject ads actually end up being by far their most lucrative and most beneficial tiers,” he says.

    Andreou downplays the timing of the announcement, which comes just a month after Snap warned of slowing revenue growth. He says his team has been thinking about a paid offering since at least 2016, though I still detect a sense of urgency. The company called Snapchat Plus an “early” internal test after it was discovered in the app’s code just two weeks ago. Now it’s being released quickly in Snap’s top markets: the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates.

    In my conversations with Snap employees over the years, I’ve consistently heard about the difficulty of trying to monetize the core chat part of the app without putting in ads. With Snap’s stock price trading below its 2017 IPO price, there are more reasons than ever to figure that out now. So even though Plus isn’t expected to meaningfully move the needle initially, I take it as a sign that Snap knows it needs to find more ways to make money and fast.


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    Source : www.theverge.com

    How Subscriptions Work on Snapchat: Friends and More

    Curious about how subscriptions on Snapchat work? Figuring out what's going on with Snapchat subscriptions is a breeze, and we're here to break all of this down for you. In this article, we'll cover why your friends might have subscription...


    What Does Subscription Mean on Snapchat?

    Co-authored by Eric McClure

    Last Updated: June 12, 2022 References

    Download Article

    Curious about how subscriptions on Snapchat work? Figuring out what’s going on with Snapchat subscriptions is a breeze, and we’re here to break all of this down for you. In this article, we’ll cover why your friends might have subscription buttons on their profile, how you can get a subscription button on your own if you’d like, and how subscriptions work.

    Section 1 of 6:

    What does it mean to subscribe to someone on Snapchat?

    If you subscribe to a user on Snapchat, their stories will show up in your feed.

    Snapchat subscriptions allow you to view stories shared by public profiles and users. When you subscribe to someone, their stories will continue to show up in your feed—even if the two of you aren’t friends.[1] [2]

    Many people subscribe to popular influencers, brands, and celebrities they like.

    Advertisement Section 2 of 6:

    How do I subscribe to someone on Snapchat?

    Click the yellow "Subscribe" button on their profile page to subscribe.

    Open up a user’s profile by tapping on their name. If the profile is public, there will be a yellow "Subscribe" button under their bitmoji. Tap that and you’re subscribed!

    You can find profiles to follow in the Discovery Spotlight tab, which will show you popular random posts from users you don’t know.[3]

    If there is no subscription button, it means that their profile isn’t public.

    Section 3 of 6:

    Why does it say “subscribe” instead of “add friend?”

    If a friend’s profile has a "subscribe" button, they un-friended you.

    Unfortunately, this only happens if someone who used to be your friend un-friends you. They’re okay with you still subscribing and watching their stories, though. If you’re okay with that, go ahead and subscribe, although you may want to unfriend them if you don’t appreciate them unfriending you.[4]

    If their profile is public, you can’t send them a friend request.

    You cannot add public profiles as friends—they have to send you a request manually. The content from a public account appears as a subscription, so all you can do is hit the "subscribe" button to get your friend’s stories to show up in your feed.

    While you can message and communicate directly with a friend, you can only view a subscription’s content. Ask your friend to add you the next time you see them IRL so you two can communicate over Snapchat.

    Advertisement Section 4 of 6:

    How do I get a subscription button on my Snapchat profile?

    You must meet 4 requirements to qualify for a subscription button.

    You can change a few settings to automatically display a subscription button, but a few things have to be true first. You must:[5]

    Be at least 18 years old.

    Have an account older than 24 hours.

    Adhere to the community guidelines (no bans or warnings).

    At least one of your friends must have a friend of their own.

    If you qualify, change your profile settings to get a subscription button.

    Go to your settings by tapping the cog at the top right of your account page. Then, scroll down to "Who Can…" and you should see "Contact Me," "View My Story," and "See My Location." Change all of these settings to "Everyone." Go back to the account page and scroll down to "Spotlight & Snap Map." Tap the three dots and select "Create Public Profile." Follow the prompts to complete the walkthrough and you’ll get a subscription button.[6]

    Keep in mind, your snap stories are now out there for literally anybody to see. Make sure that you never post personal information, share anything that might come back to bite you, or break any of Snapchat’s rules.

    Advertisement Section 5 of 6:

    Are subscriptions on Snapchat free?

    Source : www.wikihow.com

    Snapchat Officially Launches its New 'Snapchat+' Subscription Program

    Social Media Today

    Snapchat Officially Launches its New ‘Snapchat+’ Subscription Program

    Published June 29, 2022

    By Andrew Hutchinson

    Content and Social Media Manager

    Snapchat has officially launched its new Snapchat+ subscription service, which will enable users to pay a monthly fee in order to gain access to exclusive in-app features, including custom app icons, new profile badges, data insights, display tools and more.

    As explained by Snap:

    “Today we’re launching Snapchat+, a collection of exclusive, experimental, and pre-release features available in Snapchat for $3.99/month.  This subscription will allow us to deliver new Snapchat features to some of the most passionate members of our community and allow us to provide prioritized support.”

    And also, make more money, which is a key concern for Snap, which has been hit hard by recent economic shifts, particularly in Europe, leading to reduced ad spend in the app.

    As we reported recently, based on initial leaks of the Snapchat+ offering, the new subscription program will include:

    Access to exclusive Snapchat icons

    A new profile badge to show that you’re a Snapchat+ user

    New data insights, including the capacity to see your friends’ location history (over the last 24 hours) and info on who’s rewatched your Story

    The capacity to pin a user in the app as ‘your #1 best friend’

    None of those is hugely compelling - they’re not ‘game-changing’ type features that will see mass adoption. But they may appeal to a subset of the most passionate Snap users, and if Snap only signs up, say, 1% of its active user base, that would still equate to an additional $13.2 million in monthly income ($159m p.a.) for the app.

    Though even that, based on the take-up of similar options in other apps, could be a stretch.

    The program is very similar to Twitter’s ‘Twitter Blue’ add-on package, which enables Twitter users to pay $2.99 per month for access to similar tools.

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    But Twitter Blue take-up, thus far, has been slow. In its most recent performance update, Twitter reported that its revenue from subscriptions and other non-advertising sources totaled $94 million in Q4 21, which was actually a decrease of 31% for this element, year-over-year. That suggests Twitter Blue isn’t really gaining any traction at all, while Twitter CEO Parag Agrawal has also said that Twitter has not hit ‘intermediate milestones that enable confidence’ with its new revenue and growth projects, like Twitter Blue.

    Will Snapchat+ fare any better?

    It’s obviously impossible to predict – and there is something to be said for the connection that Snapchat users feel to the app, which they use as a key connector with their closest friends.

    That enhanced alignment could lead to more paying users – and again, Snap only needs a small percentage of people to take it up to make it a significantly profitable option.

    And Snap has repeatedly shown that it understands its audience better than other apps.

    It’ll take some time, but maybe, this could be a valuable addition for Snap, and its users.

    Snapchat+ will initially be made available to users in the US, Canada, the UK, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates. Snapchat says that it will look to further expand access over time.


    Filed Under: Social Media Updates

    Source : www.socialmediatoday.com

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