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    dunkin’ donuts offers coffee and donuts that are “familiar with a twist”—popular items that are available all the time, and seasonal specials like pumpkin spice coffee and heart shaped donuts. this “familiar with a twist” approach is an example of which of the four ps?

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    get dunkin’ donuts offers coffee and donuts that are “familiar with a twist”—popular items that are available all the time, and seasonal specials like pumpkin spice coffee and heart shaped donuts. this “familiar with a twist” approach is an example of which of the four ps? from EN Bilgi.

    Marketing Chapter 1 questions

    ➥Marketing Chapter 1 questions 🎓questionMarketing is about satisfting customer needs and wants answerWhich of the following is NOT one of the core principles of marketing? A.Marketing

    Marketing Chapter 1 questions

    Anthony Richie 25 June 2020

    28 test answers

    QUESTION

    Marketing is about satisfting customer needs and wants

    ANSWER

    Which of the following is NOT one of the core principles of marketing? A.Marketing entails an exchange B. Maketing is exclusive to businesses C.Marketing is about satisfying customer needs and wants D. Marketing requires decisions based on the 4 Ps

    QUESTION Place ANSWER

    Marketing requires product, price, promotion, and ____decisions A.Profit B. Production C.Prototype D. Place

    QUESTION Marketing ANSWER

    The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customes is referred to as__ A.Promotion B. Advertising C. Marketing D. Planning

    QUESTION Value ANSWER

    Lexus offers a backup camera on its luxery automobiles. By eliminating blind spots and improving safety of its vehicles, Lexus creates ___for its customers A. a need B.Value C. An exchange D.A promotion

    QUESTION Exchange ANSWER

    Marketing entails a __between the buer and the seller A.Exchange B.Need C.Plan D.Value

    UNLOCK ALL ANSWERS QUESTION Establish Value ANSWER

    The primary functionof marketing is to___ A. improve the supply chain B. advertise effectively C. establish value D. develope a well-designed sales force

    UNLOCK ALL ANSWERS QUESTION Value ANSWER

    When consumers weigh the benefit gaines from a product in comparison to the money spent, the end result is A. wat B. a need C. value D.an exchange

    UNLOCK ALL ANSWERS QUESTION Services ANSWER

    Intangible customer benefits, such as a car wash or a haircut, are examples of ___ A. Products B.Services C. Goods D. ideas

    UNLOCK ALL ANSWERS QUESTION Intangible ANSWER

    A service is different from a good in that the benefit is ___ A.less expensive B. intangible C.tangible D. easy to market

    UNLOCK ALL ANSWERS QUESTION Product ANSWER

    Dunkin’ Donuts offers coffee and donuts that are “familiar with a twist”—popular items that are available all the time, and seasonal specials like pumpkin spice coffee and heart-shaped donuts. This “familiar with a twist” approach is an example of which of the four Ps? A.Place B. people C. Promotion D. Price E. product

    UNLOCK ALL ANSWERS QUESTION Place ANSWER

    Dunkin’ Donuts makes sure that its locations are convenient for its customers—close to where they live and work. Which of the four Ps does this represent? A.Place B. People C.Price D. Promotion E.Product

    UNLOCK ALL ANSWERS QUESTION CRM PROGRAM ANSWER

    In the DDPerks loyalty program, customers earn points for each purchase and are awarded free coffee each time they earn 200 points. Loyalty programs are part of a(n) A. CRM program. B.transactional orientation. C.value co-creation effort. D.supply chain. E.marketing channel.

    UNLOCK ALL ANSWERS QUESTION Promotion ANSWER

    Dunkin’ Donuts offers some localized programs; for example, offering free coffee to all customers if a local sports team wins an important game. This is an example of which of the four Ps? A.Place B.Product C. Promotion D. People E. Price

    UNLOCK ALL ANSWERS QUESTION Supply Chain ANSWER

    Dunkin’ Donuts uses 100% Arabica beans in its coffee and tests the quality of the coffee beans before using them. The companies who provide coffee beans to Dunkin’ Donuts are part of its A. B2C marketing. B.supply chain. C. value co-creation. D. transactional orientation. E. CRM program.

    UNLOCK ALL ANSWERS QUESTION Market-oriented Era ANSWER

    Which marketing era is characterized by an abundance of products allowing the buyer to make purchasing decisions on the basis of factors such as quality, convenience, and price? A. production-oriented era B. market-oriented era C. sales-oriented era D. transaction-oriented era E. value-based marketing erad era

    UNLOCK ALL ANSWERS QUESTION Production-oriented ANSWER

    The _____ era embraced the belief that a good product would sell itself. A.sales-oriented B. market-oriented C.value-based D.consumer-demand E. production-oriented

    UNLOCK ALL ANSWERS QUESTION Place ANSWER

    If Mom places the highest value on convenience when looking for a cup of coffee, which of the marketing-mix components is she most concerned with? A.Program B. Product C. Place D. Price E.Promotion

    UNLOCK ALL ANSWERS QUESTION Product ANSWER

    Joe to Go offers donuts with its simple cup of black coffee that customers serve themselves. In doing so, the company is attempting to create value for Dad and other customers through which element of the four Ps? A. Place B. Promotion C.Price D. Program E. Product

    UNLOCK ALL ANSWERS QUESTION Market segment ANSWER

    The Coffee Collective is seeking to identify customers who want a unique coffee-drinking experience and are open to a loyalty rewards program. In doing so, the Coffee Collective is identifying its target _____________. A.marketing mix B. market orientation C. market program D. market segment E. marketing concept

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