dunkin’ donuts offers coffee and donuts that are “familiar with a twist”—popular items that are available all the time, and seasonal specials like pumpkin spice coffee and heart shaped donuts. this “familiar with a twist” approach is an example of which of the four ps?

get dunkin’ donuts offers coffee and donuts that are “familiar with a twist”—popular items that are available all the time, and seasonal specials like pumpkin spice coffee and heart shaped donuts. this “familiar with a twist” approach is an example of which of the four ps? from EN Bilgi.

Marketing Chapter 1 questions

➥Marketing Chapter 1 questions 🎓questionMarketing is about satisfting customer needs and wants answerWhich of the following is NOT one of the core principles of marketing? A.Marketing

Marketing Chapter 1 questions

Anthony Richie 25 June 2020

QUESTION

Marketing is about satisfting customer needs and wants

ANSWER

Which of the following is NOT one of the core principles of marketing? A.Marketing entails an exchange B. Maketing is exclusive to businesses C.Marketing is about satisfying customer needs and wants D. Marketing requires decisions based on the 4 Ps

QUESTION Place ANSWER

Marketing requires product, price, promotion, and ____decisions A.Profit B. Production C.Prototype D. Place

QUESTION Marketing ANSWER

The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customes is referred to as__ A.Promotion B. Advertising C. Marketing D. Planning

QUESTION Value ANSWER

Lexus offers a backup camera on its luxery automobiles. By eliminating blind spots and improving safety of its vehicles, Lexus creates ___for its customers A. a need B.Value C. An exchange D.A promotion

QUESTION Exchange ANSWER

Marketing entails a __between the buer and the seller A.Exchange B.Need C.Plan D.Value

UNLOCK ALL ANSWERS QUESTION Establish Value ANSWER

The primary functionof marketing is to___ A. improve the supply chain B. advertise effectively C. establish value D. develope a well-designed sales force

UNLOCK ALL ANSWERS QUESTION Value ANSWER

When consumers weigh the benefit gaines from a product in comparison to the money spent, the end result is A. wat B. a need C. value D.an exchange

UNLOCK ALL ANSWERS QUESTION Services ANSWER

Intangible customer benefits, such as a car wash or a haircut, are examples of ___ A. Products B.Services C. Goods D. ideas

UNLOCK ALL ANSWERS QUESTION Intangible ANSWER

A service is different from a good in that the benefit is ___ A.less expensive B. intangible C.tangible D. easy to market

UNLOCK ALL ANSWERS QUESTION Product ANSWER

Dunkin’ Donuts offers coffee and donuts that are “familiar with a twist”—popular items that are available all the time, and seasonal specials like pumpkin spice coffee and heart-shaped donuts. This “familiar with a twist” approach is an example of which of the four Ps? A.Place B. people C. Promotion D. Price E. product

UNLOCK ALL ANSWERS QUESTION Place ANSWER

Dunkin’ Donuts makes sure that its locations are convenient for its customers—close to where they live and work. Which of the four Ps does this represent? A.Place B. People C.Price D. Promotion E.Product

UNLOCK ALL ANSWERS QUESTION CRM PROGRAM ANSWER

In the DDPerks loyalty program, customers earn points for each purchase and are awarded free coffee each time they earn 200 points. Loyalty programs are part of a(n) A. CRM program. B.transactional orientation. C.value co-creation effort. D.supply chain. E.marketing channel.

UNLOCK ALL ANSWERS QUESTION Promotion ANSWER

Dunkin’ Donuts offers some localized programs; for example, offering free coffee to all customers if a local sports team wins an important game. This is an example of which of the four Ps? A.Place B.Product C. Promotion D. People E. Price

UNLOCK ALL ANSWERS QUESTION Supply Chain ANSWER

Dunkin’ Donuts uses 100% Arabica beans in its coffee and tests the quality of the coffee beans before using them. The companies who provide coffee beans to Dunkin’ Donuts are part of its A. B2C marketing. B.supply chain. C. value co-creation. D. transactional orientation. E. CRM program.

UNLOCK ALL ANSWERS QUESTION Market-oriented Era ANSWER

Which marketing era is characterized by an abundance of products allowing the buyer to make purchasing decisions on the basis of factors such as quality, convenience, and price? A. production-oriented era B. market-oriented era C. sales-oriented era D. transaction-oriented era E. value-based marketing erad era

UNLOCK ALL ANSWERS QUESTION Production-oriented ANSWER

The _____ era embraced the belief that a good product would sell itself. A.sales-oriented B. market-oriented C.value-based D.consumer-demand E. production-oriented

UNLOCK ALL ANSWERS QUESTION Place ANSWER

If Mom places the highest value on convenience when looking for a cup of coffee, which of the marketing-mix components is she most concerned with? A.Program B. Product C. Place D. Price E.Promotion

UNLOCK ALL ANSWERS QUESTION Product ANSWER

Joe to Go offers donuts with its simple cup of black coffee that customers serve themselves. In doing so, the company is attempting to create value for Dad and other customers through which element of the four Ps? A. Place B. Promotion C.Price D. Program E. Product

UNLOCK ALL ANSWERS QUESTION Market segment ANSWER

The Coffee Collective is seeking to identify customers who want a unique coffee-drinking experience and are open to a loyalty rewards program. In doing so, the Coffee Collective is identifying its target _____________. A.marketing mix B. market orientation C. market program D. market segment E. marketing concept

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