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    digital marketing primer questions and answers

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    Digital Marketing Primer Fresco Play MCQs Answers

    Digital Marketing Primer Fresco Play MCQs Answers

    Digital Marketing Primer Fresco Play MCQs Answers

    Notes Bureau August 27, 2021 0 Comments Facebook Twitter

    Digital Marketing Primer Fresco Play MCQs AnswersDisclaimer: The main motive to provide this solution is to help and support those who are unable to do these courses due to facing some issue and having a little bit lack of knowledge. All of the material and information contained on this website is for knowledge and education purposes only.Try to understand these solutions and solve your Hands-On problems. (Not encourage copy and paste these solutions)

    Course Path: Digital Foundation/DIGITAL BASICS/Digital Marketing Primer

    All Question of the Quiz Present Below for Ease Use Ctrl + F to find the Question.

    Suggestion: If you didn't find the question, Search by options to get a more accurate result.Quiz on Introduction to Digital Marketing

    1.Digital Marketing helps to improve _____________.

    Reach Brand Awareness All the options Sales

    2.Customer Perception develops ___________.

    When a user views an ad

    During the purchase All the options

    When a user visits the store

    Post the purchase

    3.The main objective of Digital Marketing is to ___________.

    Replace traditional channels

    None of the options

    Be present on all channels

    Have as many followers as possible

    All the options

    4.By reading through the customer reviews of a product on Amazon, a customer _______.

    Is aware of the brand

    Experiences the product

    Forms a perception of the product

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    Quiz on Search Marketing

    1.In Google AdWords, which of the following factors is/are important for winning the auction?

    Bid Value

    Bid Value and Quality Score

    Ad Rank Quality Score

    2.Which of the following aims at influencing users who have already begun their research on sites like Google, but not necessary that they have visited a brand site?

    Search Retargeting Remarketing

    Contextual Marketing

    3.Paid Search Marketing is about bidding and buying relevant keywords.

    False True

    Quiz on Media Buying and Social Media Advertising

    1.Which of the following platforms can be used by advertisers to bid and purchase ad impressions across ad exchanges?

    Ad network

    Demand Side Platform

    Supply Side Platform

    2.The following are Social Media Management Tools, except __________.

    HootSuite Drupal Lithium Hubspot

    3.Ads that play in the beginning, end or the mid of YouTube videos are _______.

    Display ads In-search ads In-stream ads Overlay ads

    4.Real-time bidding is a form of programmatic buying.

    False True

    Quiz on Web Marketing

    1.Designing a site for Mobile is very similar to Web.

    True False

    2.Which of the following capabilities are offered by Web Content Management Tools?

    Workflow Management

    Centralized Version Control

    Simplification through Templates

    Integration with Enterprise Applications

    All the options

    3.The following are open-source WCMs, except __________

    Drupal Magnolia Joomla Sitecore

    Digital Marketing Primer - Final Assessment

    1.Which of the following involves the use of technology platforms to automate buying and selling of media?

    Real-time Advertising

    Display Advertising

    Programmatic Advertising

    Instant Advertising

    2.Paid Search Marketing is entirely driven by Google.

    False True

    3.Which of the following platforms is used by publishers to connect to multiple Ad Exchanges?

    Supply Side Platform

    Ad network

    Demand Side Platform

    4.Which of the following is an organic way of driving traffic to a brand site?

    Display Ad Marketing

    Search Engine Optimization

    Search Engine Marketing

    5.Customizing ads to people who have visited the site earlier is _______.

    Contextual Marketing

    Search Retargeting Remarketing

    6.Social Media Analytics can help in _________.

    Spot Trends

    All the options mentioned

    Detect Threats

    Identifying Influencers

    Understand Customer Perception of Brand

    7.Facebook Adverts is an advertising platform that can deliver ads on _____________.

    Both Facebook and Instagram

    Facebook Instagram

    8.Which of the following techniques can be used to target customers who bypass search engines and navigate directly to sites related to your product?

    Remarketing Search Retargeting

    Contextual Marketing

    9.Which of the following design approaches help in building sites that are optimized for varied screen sizes?

    Source : www.notesbureau.com

    Digital Marketing Primer MCQs Solution

    Digital Marketing Primer MCQ solution, TCS,Fresco Play,MCQ,tcs fresco play answers,tcs fresco play dumps,tcs fresco play hands on answers,

    Digital Marketing Primer MCQs Solution | TCS Fresco Play

    Admin

    November 15, 20213 minute read

    0

    Disclaimer: The primary purpose of providing this solution is to assist and support anyone who are unable to complete these courses due to a technical issue or a lack of expertise. This website's information or data are solely for the purpose of knowledge and education.Make an effort to understand these solutions and apply them to your Hands-On difficulties. (It is not advisable that copy and paste these solutions).All Question of the MCQs Present Below for Ease Use Ctrl + F with the question name to find the Question. All the Best!

    1. Digital Marketing helps to improve __________

    All the options mentioned

    2. Paid Search Marketing is about Bidding and Buying relevant keywords.

    True

    3. Retargeting platforms enable advertisers to _____

    All the options mentioned

    4. Which of the following aims at influencing users who have already begun their research on sites like Google, but not necessary that they have visited a brand site.

    Search Retargeting

    5. Customizing ads to people who had earlier visited the site is ___

    Remarketing

    6. Real time Biding is a form of Programmatic Buying.

    True

    7. Facebook Adverts is an advertising platform that can deliver ads on ___

    Both Facebook and Instagram

    8. Google Ad Auction rewards advertisers with _

    High Ad Rank

    9. Which of the following design approaches help in building sites that are optimized for varied screen sizes?

    Responsive Web Design

    10. Which of the following capabilities are offered by Web Content Management Tools?

    All the options mentioned

    11. Which of the following Strategies have higher control on sites/pages getting listed in Google SERPs?

    Both of the options mentioned

    12. Social Media Analytics can help in _________.

    All the options mentioned

    13. When done right, In-game advertising can establish deeper connect with the player.

    True

    14. Which of the following social platforms offer a higher reach to the millennials.

    Facebook

    15. The objective of In-game advertising is to drive sales.

    False

    16. Which of the following is most important for the success of Digital Marketing?

    Customer Experience

    17. Which of the following techniques can be used to target customers who bypass search engines and directly navigate to sites related to your product?

    Remarketing

    18. By reading through the customer reviews of a product on Amazon, a customer forms a ___

    Perception about the product

    19. Which of the following platforms can be used by advertisers to bid and purchase ad impressions across ad exchanges?

    Demand Side Platform

    20. Paid Search Marketing is completely driven by Google.

    False

    21. Which of the following involves, the use of technology platforms to automate buying and selling of media?

    Programmatic Advertising

    22. Ads that play in the beginning, end or in mid of youtube videos are _

    In Stream Ads

    23. Main objective of Digital Marketing is to _______

    None of the options mentioned

    24. In Google AdWords, which of the following factors is an important factor for winning the auction

    Bid Value and Quality Score

    25. Which of the following is not a Social Media Management Tool?

    Drupal

    26. Which of the following is not an open source WCM

    Sitecore

    27. Designing a site for Mobile is very similar to Web

    False

    28. Facebook Adverts allows advertisers to _

    All the options mentioned

    If you have any queries, please feel free to ask on the comment section.If you want MCQs and Hands-On solutions for any courses, Please feel free to ask on the comment section too.Please share and support our page!

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    Digital Marketing Primer Questions, Answers, and its Merits

    Digital primer is a mobile app that is purposed to educate people on how to do digital marketing using effective skills to advertise their businesses. Today, many people prefer using their mobiles to do online shopping and getting to know what online sellers have to offer. Both medium and small businesses can use the digital …

    Digital Marketing Primer Questions, Answers, and its Merits Read More »

    Digital Marketing Primer Questions, Answers, and its Merits

    Digital Marketing / January 24, 2022

    Digital primer is a mobile app that is purposed to educate people on how to do digital marketing using effective skills to advertise their businesses. Today, many people prefer using their mobiles to do online shopping and getting to know what online sellers have to offer.

    Both medium and small businesses can use the digital primer to have their services known widely through internet marketing. More so, it is through digital primer that job hunters can use to have quick and brief interactive lessons on how they can apply and get their dream jobs online.

    Table of Contents [show]

    What are the 4 types of digital marketing that you should consider for your business?

    1. Search engine marketing

    SEM entails a lot since it involves different activities such as optimizing the advertisement, setting of the adverts, placement of the advertisements, and setting the budget.

    2. Search engine optimization

    This is the ranking of search engines. Through search engine optimization you can easily generate traffic to your website. The SEO is categorized into three, that is, technical SEO, on-page SEO, and off-page SEO.

    3. Content marketing

    With content marketing, you can create awareness about your brand to targeted customers. Content marketing is long-term which helps consumers get primed with the right info to take advantage of the offers given.

    4. Social media marketing

    Social media marketing is a process of attracting consumers to get to buy your products through social marketing. You can gain attention or traffic from various social media sites by posting important information to your target audience.

    What are the common mistakes people make with digital marketing?

    Digital marketing is all about the number of audiences you attract to visit your website. The amount of traffic you drive to your website will determine the outcome of your services. There are two common mistakes people make with digital marketing.

    1. By trying almost every traffic strategy.

    People make mistakes in trying all traffic strategies that come their way, not knowing that is gradually killing their businesses. You must stick only to workable traffic strategies and be patient with them.

    2. By not trying every traffic strategy.

    It is not all about your ideas working, no! you need to try out something different from others. Sometimes you feel very confident about using your strategies only to realize they are not working for you. Trying a few traffic strategies helps a lot as you will end up catching up with the right idea that will work perfectly for your business.

    How do I use the primer app?

    It is a very easy-to-use primer app. What you need to do is download the app from Google and follow prompt instructions.

    The Google primer app has all you need to do about your business. It is the latest in the market thus a very effective way to do digital marketing as many people are using the new features.

    Being a mobile app, many find it easy to access from wherever and enjoy the services. Investors are taking advantage of the primer app by advertising their products and services.

    Priming examples in marketing

    1. Attracting the subconscious in digital marketing primer

    You want to market a specific drink in your restaurant, and to have it a success you need to come up with a subconscious idea. First, you will have to play the music that tally’s the background of the drink. For example, if it is a Mexican drink you will have to play Mexican music, therefore the subconscious will get attracted to the music and place more importance on the Mexican drink.

    Another example is using social media platforms or television to advertise products. When people come across products that are advertised on those platforms there is a high possibility of them. It is due to the trigger they got from the advertisement.

    Priming marketing is an effective yet easy way of attracting more customers to buy the products. Many consumers go online for a comparison of products and their quality. The way you present yourself matters a lot, as you will be judged by your customers based on how you showcase your products.

    2. Examples of priming marketing that can increase the conversation rate

    There are many ways you can influence how you want your customers to see your business and all about your services. The advertisement psychology tactic is one way to influence how your customers think about the services you offer to them.

    Primes are usually an effective way to get to know how your customers feel about the products, you, and the company. Primes can be used to guide customers to have a view of the website, and it is one way to a successful business.

    Digital marketing prime has improved the way investors handle their businesses due to its advanced features upon advertisement. By using social media and other advertisement platforms, investors have seen the effectiveness of primes as many bloggers and consumers can easily express themselves.

    a) Brand Priming

    This is used to trigger customers’ immediate thoughts about the product. By seeing the logo or the name of the brand, the customer can immediately decide whether to buy or not. it is an immediate decision which is an effective way when marketing.

    Source : designsvalley.com

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