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    How To Write ‘Thank You For Your Purchase’ Notes [Examples]

    The simple act of saying 'thank you for your purchase' is an incredibly powerful way to show a little customer love. This appreciation leads to your customers loving your brand and much more. Read this step-by-step guide to see 10+ examples to learn how to write a thank you note and show a little customer appreciation.

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    How To Write ‘Thank You For Your Purchase’ Notes [Examples]

    Phil Forbes 20/3/2018

    How does your brand say ‘thank you for your purchase’? Wait, don’t tell me... ‘by giving them a fantastic product'.That’s what people who don’t truly appreciate their customers say.  And you don't want to be one of those brands.A simple thank you for your purchase note is a great way to show gratitude and delight your customer. Not to mention, you also ensure that you’re remembered for going above and beyond.Anyone can set up a generic ‘thank you for your purchase’ email to go out when a sale is complete. But genuine personalisation is what makes the difference.Whether it’s a friend, customer or client, a handwritten thank you note can make anyone feel special.Combine a thank you note with some branded custom packaging and you've got a first impression that cannot be better.It's small gestures like this that keep your customers satisfied and buying from you again and again.In this article, you’ll learn:

    How to write a thank you note to your customers

    Why 'thank you for your business’ is the worst thing to say to a customer

    How customer appreciation can be one of the best investments for your brand

    Let's take a look at a few reasons why simply saying thanks can bring your brand so many benefits.

    Why use a thank you note?

    “We must find time to stop and thank the people who make a difference in our lives.” ― John F. Kennedy

    Many of us wouldn’t be where we are if it weren’t for the help and guidance of others. Even more so when you’re selling a product - your brand wouldn’t be around if it weren’t for your customers. When your customers know they make a difference to your brand, it empowers them. It increases their emotional investment in you.How does this benefit you?Your customer values your brand more and because of this, they're more likely to buy from you again.A little ‘thank you for your purchase’ note is unexpected, it goes against the grain of buying something online. Traditionally when you buy something online, you pay for your purchase and you get what you pay for.It's uncommon that a buyer receives genuine gratitude - that is, something more than an automatic email.There is very little gratitude in the online shopping realm. But a personalised thank you note is a guaranteed way to bring a bit of that traditional ‘ma and pa store’ appreciation into your online store. Store owner Jordan explains:'We saw a massive change in numbers when we started sending out thank you notes. People came back and bought from us again. As we're trying to create a brand people want to associate with for the long run, this was such a valuable move'. The Etsy marketplace is another community where sellers thrive in customer service. They provide fantastic buying experiences for their handmade products.Many other craft sites encourage sellers to do the same. Sellers find success by adding some kind of personalized, handwritten thank-you.This makes it easier to get your customer to buy from you again.In the example below, you'll see a handwritten thank you note that Amazon Fresh sent a customer.

    If Amazon can do something like this to show their customer appreciation, you can do it, too.In the next section, you'll see how customer appreciation helps drive more sales. But that's just one way to drive more revenue on a marketplace.If you want to discover more tactics on creating a successful Etsy brand, read the following article.

    The Etsy Encyclopedia: The best online resource for growing your brand (read now)

    Customer appreciation is an investment in yourself

    If you’re reluctant to spend the time and effort into sending out thank you for your purchase notes, consider it an investment. Just like Facebook Ads and other advertisement investments, you can get a good ROI if you plan accordingly. Thanking a client for their business pays off in the long-run.Ask yourself the following?

    How much money do you spend on getting new customers?

    Now, ask yourself:

    How much time do you spend retaining people who have already bought from you?

    By thanking a customer for the purchase, you’re investing time in delighting your customers.This makes them feel special. The end result is your customer having a much higher lifetime value with your brand. A happy customer is one that will convert easier and may even become a brand advocate.Unless you send out hundreds of orders a day, taking 90 seconds per note isn’t going to destroy your business.Let’s take a look at the benefits of saying thank you for your purchase:

    Increased customer satisfaction

    Increased customer engagement

    Increased loyalty

    Source : www.shoplo.com

    6 Creative Ways to Thank Customers for Their Purchase (2022)

    Thanking your customers can go a long way toward building lasting customer loyalty. Here are 6 creative ways to show your appreciation for customers.

    Showing sincere appreciation is one of the easiest ways to build a closer relationship with buyers as they move through your customer journey map. It’s simple, but remarkably few companies ever take the time to genuinely thank customers for their business.

    When it comes to standing out against entrenched competitors, it’s critical for ecommerce businesses to find their moments of opportunity. It’s rarely practical to compete on price or efficiency. However, new and growing stores do have a set of differentiators worth investing in: product, brand, and customer service.

    Companies that focus on creating meaningful customer experiences can choose to compete on loyalty and word of mouth, beat the behemoths, and carve out their own place in the market.

    In this pursuit, thanking customers for their purchase goes a long way. In fact, 68% of businesses have lost a customer because they feel a company is indifferent to them, and nearly half of US consumers say customer appreciation is an indispensable part of providing excellent care.

    Being purposeful and personal when thanking your customers can help showcase the human aspect of your brand, create connections, increase customer lifetime value, and increase customer retention.

    Table of Contents

    Why show customer appreciation?

    How to thank your customers

    Six ways to send thank you messages to customers

    “Thank you for your purchase” templates

    A thank you goes a long way

    Thanking your customers FAQ

    Why show customer appreciation?

    Customer appreciation is the art of showing gratitude toward your customers. It’s a consistent and unselfish approach to engagement that shows customers you value them. This can include things from including thank you letters with first purchases to sending valued customers exclusive deals.

    A simple expression of gratitude can create a good customer experience and improve how someone views your company. We can see this in action through purchases. In fact, 86% of buyers are willing to pay more for a great customer experience.

    The three objectives when implementing customer appreciation include:

    Make customers loyal. As described by Harvard Business Review, it can cost between five to 25 times more to acquire a new customer. So, it’s a smart move to retain as many customers as possible.Have more profitable customers. Satisfied customers spend more on average with less hassle. As you can see from research done by Bain & Company, a 5% lift in retention can increase profits by 25% to 95%.Have customers talk positively about your brand, also known as word-of-mouth marketing. 92% of customers consider recommendations from friends and family the most credible forms of advertising, which leads to higher referral rates for your business.

    There’s no doubt that companies with better customer experiences outperform their competitors. Showing appreciation is an easy way to build meaningful relationships with customers and make them feel valued.

    How to thank your customers

    Sending the perfect thank you doesn’t need to be complicated. In fact, most consumers don’t have a high bar when it comes to appreciation: a study by TD Bank found that 60% of consumers said appreciation should be conveyed by saying thanks directly to the individual, while 44% agreed that thank yous should be personalized.

    Show customers that there’s a real human behind the scenes and behind the screen.

    Thank customers without an overt expectation of anything in return. For example, don’t ask them to “share on social media,” and don’t pester them to buy in the same breath. Simply express gratitude, personally and directly, for being a customer and placing trust in you to deliver. That’s enough to create a connection.

    1. Who are you thanking?

    It might feel overwhelming, or even disingenuous, to personally thank every customer with every order—and as your business grows, it will be impossible to manage all by yourself. For that reason, it can be helpful to segment customers into the groups that you’d like to prioritize.

    For example, handing out a swanky gift package with every order is a surefire way to blow your budget. But segmenting high-value customers and sending them a handwritten note with a branded gift can cement an already positive relationship. Here are a few ways you can group your customers for different tiers of thank yous:

    Every customer

    Every repeat customer

    Anyone who’s written in to support

    Customers on their birthday

    High-value customers

    Customer loyalty program members

    2. Set an appropriate budget

    The budget for your thank you program will be linked with the number of customers you want to reach out to. But even if you’re hoping to show gratitude to all of your customers, you don’t need to spend a ton of money to create moments of delight.

    In The Thank You Economy, Gary Vaynerchuk writes: “It’s not the money that makes these efforts shocking and awesome, it’s the care and creativity involved.” Frugal wows are often just as effective at creating that connection.

    We’ve got lots of examples of simple cost-effective ways to thank your customers below.

    3. Build a repeatable process

    Depending on whether you’re including a thank you in every box or just occasionally sending out swag, decide on a repeatable process to get those thank yous in the hands of your customers. It doesn’t have to be automated, but structuring the process will make sure it happens.

    Source : www.shopify.com

    How To Write A Thank You For Your Purchase Note

    Simply saying 'thank you for your purchase' can do great things for both your customer and you. It's a simple act that makes your customer feel truly appreciated and valuable. In this article, you'll see how to write a thank you note, a list of examples you can use as templates and everything you need to write your own

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    How To Write A Thank You For Your Purchase Note [Templates]

    Phil Forbes | 8 min read

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    Do you go out of your way to say ‘thank you for your purchase’ to your customers?

    No?

    I mean, why would you? What’s in it for you?

    Well, what if I told you that by simply saying thanks to your customer, you can completely change the way your brand is perceived.

    This is good ol' fashion customer service 101.

    Design and order customised thank you cards to write your greetings on!

    The most basic ‘thank you for your purchase’ note goes a long way in delighting your customer - and delighting your customer means that they'll remember you.

    When I talk about saying thanks, I don’t mean via email, either. Thank you emails are great, in fact, they're an integral part of any e-commerce email automation flow.

    But it’s the true authenticity in a handwritten note that makes your customer feel truly loved.

    It might be for a customer, or a friend, a business partner. If there’s a reason to show kindness, take it and show thanks.

    In this article you’ll see how to write a thank you note to your customers, as well as:

    Why you should never use the word ‘business’

    How heartfelt customer appreciation can change the way you do business

    Why the ‘hand’ in handwritten is the most important part of a thank you note

    Saying thanks requires so little effort and returns so much. In fact, it's so easy to do that you can print it on the inside of a mailer box:

    Using your packaging to express your gratitude is a common packaging trend, and one more brands are using to make their customers feel special.

    Now let's take a look at the difference a simple thank you note can make for your brand:

    Why should I write a thank you note?

    ‘Gratitude is the most exquisite form of courtesy’

    Jacques Maritain

    In business, just like in life, we occasionally rely on the help of others in the pursuit of success and happiness. Without the help and input of others, business would be a lot harder than it already is.

    If you’re a small brand that’s selling online, those ‘others’ that you rely on are your customers.

    See how Hemp Juice thanks their customers 

    You wouldn’t be doing what you’re doing if it weren’t for the input and support of your repeat customers - no matter how many or how few there are.

    When your customer feel like they’re making a difference to what you do, they feel empowered.

    They invest more in your brand on an emotional level because they see the difference they make.

    Sure, this is great for the customer, but what’s in it for you?

    When your customer is more invested in your brand, they like you more. And when they like your brand, they’re more likely to buy from you again.

    Below you can see how basic this system actually is:

    Knowing your customer wants plastic-free packaging or packaging designed within Royal Mail's standards is a great way to surprise your customer and makes it easier for them to like you more.

    The small gesture of a ‘thank you for your purchase’ note is a bit of a shock, your customer doesn’t expect it.

    It's this shock and surprise that gives them more of an emotional investment in your brand.

    A thank you message makes your customer feel important

    Nowadays when you purchase something online, you pay for your product and then you get it. End of transaction.

    So uncommon is an act of genuine gratitude, that when it happens, it builds a relationship.

    The relationship between you and your customer.

    The act of sending a personalised thank you note is a way to build this relationship. It’s a more traditional old-fashioned way of genuine, heartfelt sincerity.

    Plus a 'thank you note' is a core element of a quality unboxing experience!

    It doesn’t matter where you sell your products online, either. It’s actually more important to send a note if you're selling on a marketplace like Amazon, eBay or Etsy.

    In addition, a follow up message also shows care, so following up on your customers is the right thing to do.

    Why?

    Because when people buy from marketplaces like this, they don’t remember your name.

    They remember the name of the marketplace. ‘I got this on Etsy, it was discounted on Amazon’.

    Source : packhelp.com

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