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    How to use Yoast SEO's content analysis tool • Yoast

    The readability and SEO analysis in Yoast SEO help you write readable content that ranks. Read this post and learn how to use it!

    Become a Yoast SEO pro:

    How to use Yoast SEO’s content analysis tool

    15 August 2019 | 10 Comments | Tags SEO tools, Yoast SEO

    The content analysis in Yoast SEO assesses crucial aspects of the posts and pages you create. In particular, it checks how SEO friendly and easy to read your content is. Here, we’ll go through the most important features of this tool.

    The content analysis in Yoast SEO: readability and SEO

    The readability analysis

    The SEO analysis

    8 steps to optimize your post or page

    Step 1: Enter your focus keyphrase

    Step 2: Put your text in the WordPress backend

    Step 3: Check your readability scores

    Step 4: Make readability adjustments

    Step 5: Optimize your snippet

    Step 6: Check your SEO bullets

    Step 7: Make SEO adjustments

    Step 8: Fill out the social data

    Time to publish!

    SEO copywriting with Yoast SEO

    The content analysis in Yoast SEO: readability and SEO

    You’ll find our readability and SEO analysis in the Yoast SEO meta box and the Yoast SEO sidebar (if you use the WordPress Block editor). So, when you’re working on your post or page you can scroll down to the metabox:

    The Yoast SEO meta box you’ll find below your post

    Or, in the Block Editor, click on the Yoast icon in the upper right corner of your screen to see the Yoast SEO sidebar:

    The Yoast SEO sidebar in the block editor

    Here, we’ll be focusing on the SEO and readability analysis. But we’ll also have a quick look at the Social tab and the Cornerstone content section because it’s important to use those correctly when you’re optimizing your post or page.

    The readability analysis

    The readability analysis aims to help you write content that is easy to read and understand. Foremost, this is crucial if you want readers to stay, read your text, and understand what you’re writing about. It is also important if you want them to take action. For instance, if you’re explaining how to perform a certain task in your post. Secondly, search engines love readable copy! That’s why you should invest some time in writing readable content.

    The readability analysis includes several checks based on the characteristics of a text that is easy to read and understand:

    paragraph and sentence length

    subheading distribution

    consecutive sentences

    use of passive voice

    use of transition words

    Flesch reading ease score

    text presence

    If you write a readable text, based on the criteria above, the plugin will reward you with a green bullet.

    The SEO analysis

    Readability is essential, but there’s more to focus on if you want to create a search-engine-friendly page on your website. That’s why we have an SEO analysis too!

    The SEO analysis of Yoast SEO

    To get the most out of the SEO analysis, you’ll have to enter a focus keyphrase first. The focus keyphrase is the phrase you’d like your post to rank for. You should determine what phrases you’d like to rank for by doing keyword research. In Yoast SEO there is also a feature that helps you find related keyphrases. If you are using Yoast SEO Premium, you can add those related keyphrases to the SEO analysis.

    Once you’ve entered your focus keyphrase, the SEO analysis checks the presence of your focus keyphrase in:

    the title of the page;

    the introductory paragraph;

    heading(s); the URL;

    the content of the article;

    the meta description;

    the image alt tags.

    The plugin calculates the number of words and the frequency of the focus keyphrase in your article. In addition to this, Yoast SEO Premium checks how you distributed the keywords on your page. Your article should contain your focus keyphrase or its synonyms evenly throughout the text.

    And it checks whether you’re using the exact same focus keyphrase on other pages of your website so you don’t accidentally compete with yourself. If you were to optimize two different articles for the same focus keyphrase, you could have both posts turn up in the same search on Google. Last but not least, Yoast SEO has several links and image checks for your article.

    If you write an SEO-friendly article – based on the above criteria – the plugin will reward you with a green bullet. When you follow the instructions and craft your pages and posts so they get green bullets, they have a better chance of ranking high in the search results.

    On a special note: the cornerstone analysis

    Because your cornerstone articles should be the best articles on your site, and you want them to rank high in the search engines, Yoast SEO provides a specific analysis of the cornerstone content. Suppose you mark an article in Yoast SEO as cornerstone content in the cornerstone content section. In that case, the content analysis will be a little stricter – your article will need to be longer, for example. You can also check if these articles are linked to often enough elsewhere on your site with the text link counter in Yoast SEO.

    Source : yoast.com

    29 of the Best SEO Tools for Auditing & Monitoring Your Website in 2022

    Learn about free and paid search engine optimization (SEO) tools that can help you optimize your website and increase organic traffic and conversions in 2022.

    MARKETING | 24 MIN READ

    29 of the Best SEO Tools for Auditing & Monitoring Your Website in 2022

    Written by Tom Demers @tomdemers

    There's nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.

    Plus, there's still some secrecy behind how Google evaluates websites and determines which sites appear — and how they appear — on the search engine results page (SERPs) for different queries.

    The good news is that there are several search engine optimization (SEO) tools out there — some free, some paid — that can help you view

    your website the way search engines like Google see it — this way, you can improve your ranking and relevance for your target keywords.

    Note: Some of the free tools below also offer paid plans while some of the paid tools also offer free plans — so, we recommend you check out the pricing pages for the tools you’re most interested in to determine which plan is ideal for your needs and goals.

    For universal SEO tips, you can use today to grow your business, check out our video guide below.

    Best SEO Tools

    HubSpot Website Grader

    Google Search Console

    Google Analytics

    UpCity Free SEO Report Card

    Internet Marketing Ninjas

    Bing Webmaster Google Trends Seolyzer SEOquake Seobility Check My Links BROWSEO

    HubSpot SEO Marketing Software

    Ahrefs SEMrush KWFinder GrowthBar Woorank BuzzStream Moz Pro Linkody

    Screaming Frog SEO Spider

    Remove'em AnswerThePublic Keyword Hero SpyFu Seomater ContentKing SE Ranking

    Free SEO Tools

    These tools are free to use, but you might find a paid option that has more features. We've shared some of the best features in each tool as well as how you can get the most out of them for your SEO strategy.

    1. HubSpot Website Grader

    Image Source

    The goal of marketing is to generate traffic and qualified leads via the company’s website. That’s why, as marketers, we need to understand exactly what we can do to improve the SEO of that website.

    With HubSpot’s Website Grader, simply enter the URL of your website to automatically receive a report card with actionable insights about your SEO efforts. From there, you can sign up for the HubSpot Academy SEO course that teaches you how to improve your website's SEO, user experience (UX), and more.

    With the HubSpot Website Grader, you can:

    Website performance: Learn about your website’s performance in seconds, and identify specific performance issues and receive clear, actionable feedback on how you can fix them.On-demand support: Receive how-to education on how you can improve your website.Improve specific website issues: Gain access to a five-lesson HubSpot Academy course on Website Optimization so you can understand how to improve upon your website’s specific problem areas.Optimize for mobile: Discover how to optimize your website for mobile.Boost web security: Learn how you can implement website security best practices.Enhance the user experience: Personalize your website’s UX to create a delightful experience for users.

    2. Google Search Console

    Image Source

    Google Search Console has a number of tools available to help you appear in the SERPs for the search terms and phrases your target audience is looking for.

    If you’re the owner of a business or an SEO on your marketing team, Search Console can help you conduct an initial SEO analysis from scratch or update your existing SEO strategy with fresh keywords. Google Search Console monitors, debugs, and optimizes your website — and you don't need to know how to code to benefit from this tool.

    Here are some examples of website elements Google Search Console will teach you about and help you optimize:

    Keywords: Learn about the keywords your webpages are currently ranking for.Crawl Errors: Identify any crawl errors that exist on your website.Mobile Responsiveness: Understand how mobile-friendly your website is and discover opportunities to improve the mobile experience for your users.Google Index: See how many of your web pages are in Google’s Index (if they aren't in Google's index, you can use the tool's URL Inspection Tool to submit a page for indexing).

    Source : blog.hubspot.com

    18 Online Tools to Analyze Website SEO for Better Search Ranking

    Are you lost in the SEO world about what and how to do? Well, you are not alone. It keeps changing, and the following tools will help you to audit your

    18 Online Tools to Analyze Website SEO for Better Search Ranking

    Netsparker Web Application Security Scanner - the only solution that delivers automatic verification of vulnerabilities with Proof-Based Scanning™.

    By Chandan Kumar on December 1, 2021

    Posted in Digital Marketing

    Geekflare is supported by our audience. We may earn affiliate commissions from buying links on this site.

    Are you lost in the SEO world about what and how to do? Well, you are not alone.

    It keeps changing, and the following tools will help you to audit your website for search engine optimization metrics so you can take action to improve the ranking.

    Most of the following are FREE, so what you are waiting for. Try them all and see what works the best for you.

    SEO SiteCheckup

    SEO SiteCheckup has many factors, including Common SEO issues, Speed Optimization, Server and Security, Mobile Usability, Social Media.

    It’s a fantastic way to look at those parameters and improve your web presence.

    SEMrush

    SEMrush is an all-in-one marketing toolkit packed with everything you need to track, improve, audit your site.

    Keyword research, competitor research, site audit, social media tracker, brand monitoring, on-page SEO, backlink audit, traffic insights, content analyzer, social media poster, and many more.

    Tons of actionable data.

    You name it, and you’ll have it. SEMrush is for anyone serious about winning in the competitive market.

    Sitechecker

    Sitechecker is an easy-to-use platform for measuring, tracking, and improving your search visibility.

    Provides the essential toolkit for website owners, marketing agency owners, SEO professionals, marketers, and product managers.

    Woorank

    Woorank has in-depth checks which help you to know the weak point and optimize your website.

    On a high level, it checks SEO, Mobile, Usability, Technologies, Promote, Local, Measure, etc. Woorank is one of the most famous SEO analyzers tools available.

    Ahrefs

    Ahrefs comes in a multipurpose toolkit providing a 360-degree SEO analysis.

    With Ahrefs’ Site Audit tool, you can make sure there’s nothing that would hold your site back in organic rankings. The crawler can go deep into your site and test it for 110+ technical issues.

    Internal and external pages

    Performance

    HTML and social tags

    Content quality Localization

    Incoming and outgoing links

    JavaScript and CSS Images and much more…

    Besides a technical site audit, you can analyze how well any site performs in organic and paid search. Ahrefs’ Site Explorer discloses a lot of valuable insights – PPC campaigns, organic keywords and traffic, referring domains, the most shared, linked-to, and visited content, etc.

    Ahrefs is one of the industry-loved SEO tools for marketers and site owners.

    SEO Analyzer

    SEO Analyzer by Neil Patel provides SEO score, Speed score, Screenshot of your website, SEO analysis, Social Media impact, SEO recommendation, Speed recommendation, etc.

    I like the page-level recommendation sections by priority (High, Medium & Low).

    Website Grader

    Website Grader powered by Hubspot focuses on four essential metrics.

    Performance Mobile SEO Security

    Website Grader tells you what’s wrong with the above four metrics, so you know what needs to be fixed.

    Nibbler

    Nibbler scans your website against more than 25 parameters and gives you the overall score. On a high level, it audits for accessibility, experience, marketing & technology. Each metrics has a score, and you can see what metrics need to be worked on.

    Dareboost

    Dareboost is an all-in-one analyzer to test performance, web page analysis, comparison, and benchmark. The test report provides actionable results with an overall score, number of issues, improvements, and success.

    Seomator

    Seomator offers in-depth technical and on-page SEO optimization testing for improved website performance.

    More than 100 issues are analyzed from various essential categories, including the following.

    Content quality Social media HTML tags

    Source : geekflare.com

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